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the story behind New Zealand’s mountain tourism
A magnificently illustrated history of New Zealand’s mountain tourism industry, this lavish book explores the story behind the promotion of New Zealand’s mountains — through posters, advertisements, hand-coloured photos and more. It explains how the country built its reputation as an alpine playground and, alongside, how mountains became central to belonging to Aotearoa.
Winner of the 2019 NZ Mountain Film and Book Festival.
285 x 260mm hardback
colour and black/white images
Published: 1st edition 2018 Te Papa Press